RESUME
Work Experience
May - July 2024
INTERN
SALES - DIGITAL MARKETING
GeoTarget
Remote
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Assisting Sales team by thoroughly prospecting potential markets for digital marketing services and creating a strong list of prospects
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Tailoring scripts to engage in meaningful conversations when cold calling prospects and secure appointments for sales reps
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Using intonation, program knowledge, and sales techniques to provide a valuable opportunity to leads and communicate urgency as well as exclusivity
Jan - April 2024
INTERN
DIGITAL PROJECT MANAGEMENT
Universal Destinations and Experiences
Orlando, FL
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Managing creative execution for digital marketing campaigns projects across email, web, and app by creating project timelines that align with sprint priorities
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Participating in Agile ceremonies to communicate and identify blockers for the scrum team
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Assigning tasks and routing jobs for internal, licensor, and legal approvals as necessary before requesting and delivering final assets.
Sept - Dec 2023
INTERN
DIRECT DIGITAL MARKETING
Universal Destinations and Experiences
Orlando, FL
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Assisting the DDM team with facilitation of initiatives focused on the email marketing component of the Affinity/Annual Pass program using Workfront, Salesforce, and Tableau
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Documenting and analyzing key performance metrics to identify opportunities and patterns for improvement to optimize program effectiveness
2016 - Current
HENNA ARTIST
Henna by Riley
Orlando, FL
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Execute beautiful, free-hand henna art on customers of all ages and backgrounds
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Engage with customers to develop one of a kind, custom tattoos within their desired price range
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Frequently update my portfolio book with new designs and strategic pricepoints
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Educate customers on the art of Henna including its history and aftercare instructions
Education
Leadership & Involvement
Nov 2023 - May 2025
VICE PRESIDENT OF GROWTH & INNOVATION
American Marketing Association - UCF Chapter
Orlando, FL
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Leading a team of 9 students in the execution of initiatives across our website, Discord servers, and mentorship program
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Directing and overseeing management of our website such as Mobile and SEO Optimization as well as new innovations and rebranding efforts
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Meeting bi-weekly with the Cabinet, Executive Board, and G&I committee to provide updates, address blockers, plan for future events, assign work, and propose new ideas
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Competing in and planning both competitions and conferences to gain industry insights and skills while networking with other AMA chapters and companies
DIRECTOR - MENTORSHIP PROGRAM
American Marketing Association - UCF Chapter
Orlando, FL
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​Planning and executing events for over 40 members including our mixer, reveal, and socials
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Creating step-by-step activities for mentors to complete with their mentees to enhance their resumes, LinkedIn profiles, e-portfolios, etc.
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Managing program communications via discord and email
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Strategically matching members each semester based on preferences
Computer Skills
Word
Powerpoint
SalesForce
Excel
Canva
Tableau
CapCut
Lightroom